Bright Theory now offers a variety of new services!
Ask us about the details on the following:

• SEO (Search Engine Optimization)
  All Bright Theory websites come with Standard SEO, but we can now help work with you to optimize your site even further.  Having a site is half the battle; the other half is getting people to see what you do!

• Website Backup
  Having your website on a server will allow you to access your data anytime but in the unlikely case that something goes wrong, we have a service that will back up your web files so you can restore your website. 

• Social Media Integration
  Social Media has become one of the key methods of marketing your products and services.  We can help you get set up on these social networking platforms and show you ways of promoting your business!

• E-Mailing Services
  It’s been proven that newsletters help you keep in touch for possible repeat business.  We  can set you up with tools that will allow you to engage your clients via e–mail.
• Google Analytics
  Do you know how many people visit  your site?  With Google Analytics, you can check to see your traffic and other valuable statistics that might help you optimize your business promotions.

• Other Services
  Video tutorials, Google AdWords, mobile applications, cloud computing, and more!

To find out more information or pricing on any of these services, please call or e-mail us to schedule an appointment!

The number of Internet users will surpass 2 billion before the end of 2010, the International Telecommunication Union (ITU) said in a report.

The current world population is estimated by the U.S. Census Bureau to be 6.876 billion, which would mean that approximately 30% of the population will be online at the end of this year.

There will be 226 million new Internet users this year, 162 million of which will be from the developing countries. Despite the fast growth of Internet users there, the developing countries still have a long way to go to catch up with the developed world.

By the end of 2010, 71% of the population in developed countries will be online, compared to only 21% of people in developing countries. Regionally, 65% of the population is online in Europe, 55% in the Americas, 21.9% in the Asia/Pacific regions, while a mere 9.6% of the population is online in Africa.

Read the full article here.

Did you know you can use Google Maps to promote your business? Many of the features that you might normally associate with Yelp are actually included in what Google calls Place Pages. And since they’re integrated tightly with the hugely popular Google Maps, you won’t want to ignore them.

(Check out mashable for the full article)

Did you know you can undo a sent e-mail in Gmail? It’s a lesser known feature, but Google just made it even better than it was before. When it first launched, you were given a 5-second window during which you could hit “undo.” (See full article on mashable.com)

The fusion of digital and sign industries has created a new media channel. With quick-and-easy, cost-effective solutions Bright Theory delivers the punch of an advertising agency with the budget of a sign shop.  Now Disney and Google is noticing the rise of digital signage.

Walt Disney Co. is in advanced talks to buy a stake in China’s largest in-bus digital media and advertising company, Bus Online. This deal that could offer the U.S. entertainment giant a new platform to promote Disney in China, three sources told Reuters. Google Inc. was among investors in the Disney-led consortium. (See full article on digitalsignagetoday.com)

Google has perhaps more than any other company become “The Internet Company.” It’s grown hand in hand with the internet and its entire business model has from the start been totally focused on the internet as a delivery platform.

Royal Pingdom has been digging through Google’s SEC filings, news articles and the trusty old Wikipedia to get plenty of interesting data to include.  (See full article on Royal Pingdom)

Google Facts - Royal Pingdom

Download this free document which first began as an effort to help teams within Google, but it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google, following the best practices outlined below will make it easier for search engines to both crawl and index your content.

Google’s SEO Starter Guide

Convert and save PDF from any webpage for free at PDFmyURL.com.

An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.

Here are the ten most common stages that businesses experience as they travel the road to full social media integration.

Stage 1: Observe and Report
This is the entry point for businesses to better understand the behavior of an interactive marketplace.

Listening: Employ listening devices such as Google Alerts, Twitter Search, Radian6 (), and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words.

Reporting: Distill existing social media conversations into an executive report. This early form of reporting is merely designed to provide decision makers with the information they’ll need for continued exploration of social media and its potential impact on business.

Stage 2: Setting the Stage + Dress Rehearsal

Once the initial intelligence is gathered, businesses will set the stage for social media participation. This is an interesting phase, as it often joins Stage 1 as a more comprehensive first step. Instead of researching the best ways to engage, many businesses create accounts across multiple social networks and publish content without a plan or purpose.

However, those businesses that conduct research will find a rewarding array of options and opportunities to target.

Presence: Create official presences across one or more social networks, usually Twitter and possibly Facebook (Fan Pages), YouTube, and Flickr. Early on, this is often experimental, and less about strategic engagement.

Analysis: Review activity for frequency (the rate of mentions), the state of sentiment allocation, traffic, as well as the size of connections (friends, followers, fans, etc.). Provide managers with a limited glimpse into the effects of presence and participation.

Continue reading on mashable.com (article by Brian Solis).

eMarketer quoted an Ad-ology survey today that found that 46 percent of small business owners do not have a Web site in 2009. A separate Vistaprint study cited by eMarketer found that only half of those with a site are currently tracking their… Continue reading on outspokenmedia.com (article by Lisa Barone)