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	<title>Blog</title>
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	<link>http://www.brighttheory.com/blog</link>
	<description>Bright Theory Blog</description>
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		<title>How to Undo &#8220;Send&#8221; in Gmail</title>
		<link>http://www.brighttheory.com/blog/?p=47</link>
		<comments>http://www.brighttheory.com/blog/?p=47#comments</comments>
		<pubDate>Tue, 23 Mar 2010 22:08:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=47</guid>
		<description><![CDATA[Did you know you can undo a sent e-mail in Gmail? It’s a lesser known feature, but Google just made it even better than it was before. When it first launched,  you were given a 5-second window during which you could hit “undo.” (See full article on mashable.com)
]]></description>
			<content:encoded><![CDATA[<p>Did you know you can <a href="http://mashable.com/2009/03/19/gmail-undo-send/">undo a sent e-mail in Gmail</a>? It’s a lesser known feature, but <a href="http://mashable.com/tag/google">Google</a> just made it even better than it was before. When it first launched,  you were given a 5-second window during which you could hit “undo.” <a href="http://mashable.com/2010/08/22/how-to-undo-send-in-gmail/" target="_blank"><span style="color: #5f5f5f; font-family: Tahoma,Arial,sans-serif; font-size: 13px; line-height: 25px;"><span style="color: #2b3d47;">(See full article on mashable.com)</span></span></a></p>
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		<title>Bright Theory + Digital Signage</title>
		<link>http://www.brighttheory.com/blog/?p=51</link>
		<comments>http://www.brighttheory.com/blog/?p=51#comments</comments>
		<pubDate>Fri, 12 Mar 2010 20:23:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Signage]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=51</guid>
		<description><![CDATA[
The fusion of digital and sign industries has created a new media  channel. With quick-and-easy, cost-effective solutions Bright Theory  delivers the punch of an advertising agency with the budget of a sign  shop.  Now Disney and Google is noticing the rise of digital signage.
Walt Disney Co. is in advanced talks to buy [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitalsignagetoday.com/coverimages/disney_sq.jpg" alt="disney" /><br />
The fusion of digital and sign industries has created a new media  channel. With quick-and-easy, cost-effective solutions Bright Theory  delivers the punch of an advertising agency with the budget of a sign  shop.  Now Disney and Google is noticing the rise of digital signage.</p>
<p>Walt Disney Co. is in advanced talks to buy a stake in China&#8217;s largest in-bus digital media and advertising company, Bus Online. This deal that could offer the U.S. entertainment giant a new platform to promote Disney in China, three sources told Reuters. Google Inc. was among investors in the Disney-led consortium. <span style="color: #5f5f5f; font-family: Tahoma,Arial,sans-serif; font-size: 13px; line-height: 25px;"><a style="color: #2b3d47; text-decoration: none;" onclick="javascript:pageTracker._trackPageview('/outbound/article/mashable.com');" href="http://digitalsignagetoday.com/article.php?na=1&amp;id=23743&amp;s=1" target="_blank"><span style="color: #5f5f5f; font-family: Tahoma,Arial,sans-serif; font-size: 13px; line-height: 25px;"><span style="color: #2b3d47;">(See full article on digitalsignagetoday.com)</span></span></a></span></p>
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		<title>Google Facts and Figures (Massive Infographic)</title>
		<link>http://www.brighttheory.com/blog/?p=40</link>
		<comments>http://www.brighttheory.com/blog/?p=40#comments</comments>
		<pubDate>Thu, 25 Feb 2010 18:04:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=40</guid>
		<description><![CDATA[Google has perhaps more than any other company become “The Internet Company.” It’s grown hand in hand with the internet and its entire business model has from the start been totally focused on the internet as a delivery platform.
Royal Pingdom has been digging through Google’s SEC filings, news articles and the trusty old Wikipedia to [...]]]></description>
			<content:encoded><![CDATA[<p>Google has perhaps more than any other company become “The Internet Company.” It’s grown hand in hand with the internet and its entire business model has from the start been totally focused on the internet as a delivery platform.</p>
<p>Royal Pingdom has been digging through Google’s SEC filings, news articles and the trusty old Wikipedia to get plenty of interesting data to include.  <a title="Google Facts - Royal Pingdom" href="http://royal.pingdom.com/2010/02/24/google-facts-and-figures-massive-infographic/" target="_blank">(See full article on Royal Pingdom)</a></p>
<div class="wp-caption alignnone" style="width: 590px"><a href="http://royal.pingdom.com/2010/02/24/google-facts-and-figures-massive-infographic/"><img title="Google Facts - Royal Pingdom" src="http://farm5.static.flickr.com/4012/4386605965_d5652d93f9_o.png" alt="Google Facts - Royal Pingdom" width="580" height="3959" /></a><p class="wp-caption-text">Google Facts - Royal Pingdom</p></div>
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		<title>Google&#8217;s Search Engine Optimization Starter Guide</title>
		<link>http://www.brighttheory.com/blog/?p=33</link>
		<comments>http://www.brighttheory.com/blog/?p=33#comments</comments>
		<pubDate>Fri, 29 Jan 2010 01:39:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Free]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Toolkits]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=33</guid>
		<description><![CDATA[This document first began as an
effort to help teams within Google, but we thought it&#8217;d be just as useful to webmasters that are new to
the topic of search engine optimization and wish to improve their sites&#8217; interaction with both users and
search engines. Although this guide won&#8217;t tell you any secrets that&#8217;ll automatically rank your site [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">This document first began as an</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">effort to help teams within Google, but we thought it&#8217;d be just as useful to webmasters that are new to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the topic of search engine optimization and wish to improve their sites&#8217; interaction with both users and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">search engines. Although this guide won&#8217;t tell you any secrets that&#8217;ll automatically rank your site first</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">for queries in Google (sorry!), following the best practices outlined below will make it easier for search</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">engines to both crawl and index your content.</div>
<p><a href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf"><img class="alignnone" title="Google" src="http://www.google.com/intl/en/images/logos/webmaster_central_logo.gif" alt="Google" width="314" height="40" /></a></p>
<p>Download this <a href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf" target="_blank">free document</a> which first began as an effort to help teams within Google, but it&#8217;d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites&#8217; interaction with both users and search engines. Although this guide won&#8217;t tell you any secrets that&#8217;ll automatically rank your site first for queries in Google, following the best practices outlined below will make it easier for search engines to both crawl and index your content.</p>
<p><a href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf" target="_blank">Google&#8217;s SEO Starter Guide</a></p>
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		<title>PDFmyURL.com</title>
		<link>http://www.brighttheory.com/blog/?p=30</link>
		<comments>http://www.brighttheory.com/blog/?p=30#comments</comments>
		<pubDate>Tue, 26 Jan 2010 23:43:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Free]]></category>
		<category><![CDATA[Toolkits]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=30</guid>
		<description><![CDATA[Convert and save PDF from any webpage for free at PDFmyURL.com.
]]></description>
			<content:encoded><![CDATA[<p>Convert and save PDF from any webpage for free at <a title="pdfmyurl.com" href="http://pdfmyurl.com/" target="_blank">PDFmyURL.com</a>.</p>
]]></content:encoded>
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		<title>The 10 Stages of Social Media Business Integration</title>
		<link>http://www.brighttheory.com/blog/?p=22</link>
		<comments>http://www.brighttheory.com/blog/?p=22#comments</comments>
		<pubDate>Wed, 13 Jan 2010 19:19:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=22</guid>
		<description><![CDATA[An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and [...]]]></description>
			<content:encoded><![CDATA[<p>An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.</p>
<p>Here are the ten most common stages that businesses experience as they travel the road to full social media integration.</p>
<p><strong>Stage 1: Observe and Report</strong><br />
This is the entry point for businesses to better understand the behavior of an interactive marketplace.</p>
<p><strong>Listening:</strong> Employ listening devices such as Google Alerts, Twitter Search, <a href="http://www.radian6.com/" target="_blank">Radian6</a><span><a rel="http://www.blippr.com/apps/567989-Radian6.whtml" href="http://www.blippr.com/apps/567989-Radian6" target="_blank"><span> (</span><img src="http://netdna.blippr.com/images/inline-face_09.png?1260002206" alt="Radian6" /><span>)</span></a></span>, and <a href="http://www.prnewswire.com/products-services/targeting-monitoring-measurement/social-media-monitoring/Social-Media-Monitoring.html" target="_blank">PR Newswire’s Social Media Metrics</a> to track conversations and instances associated with key words.</p>
<p><strong>Reporting:</strong> Distill existing social media conversations into an executive report. This early form of reporting is merely designed to provide decision makers with the information they’ll need for continued exploration of social media and its potential impact on business.</p>
<p><strong>Stage 2: Setting the Stage + Dress Rehearsal</strong></p>
<p>Once the initial intelligence is gathered, businesses will set the stage for social media participation. This is an interesting phase, as it often joins Stage 1 as a more comprehensive first step. Instead of researching the best ways to engage, many businesses create accounts across multiple social networks and publish content without a plan or purpose.</p>
<p>However, those businesses that conduct research will find a rewarding array of options and opportunities to target.</p>
<p><strong>Presence:</strong> Create official presences across one or more social networks, usually <span>Twitter</span> and possibly <span>Facebook</span> (Fan Pages), <span>YouTube</span>, and <span>Flickr</span>. Early on, this is often experimental, and less about strategic engagement.</p>
<p><strong>Analysis:</strong> Review activity for frequency (the rate of mentions), the state of sentiment allocation, traffic, as well as the size of connections (friends, followers, fans, etc.). Provide managers with a limited glimpse into the effects of presence and participation.</p>
<p><a href="http://mashable.com/2010/01/11/social-media-integration/" target="_blank">Continue reading on mashable.com (article by Brian Solis).</a></p>
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		<title>Why Your Small Business Needs a Website in 2010</title>
		<link>http://www.brighttheory.com/blog/?p=18</link>
		<comments>http://www.brighttheory.com/blog/?p=18#comments</comments>
		<pubDate>Wed, 06 Jan 2010 18:36:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=18</guid>
		<description><![CDATA[
eMarketer quoted an Ad-ology survey today that found that 46 percent of small business owners do not have a Web site in 2009. A separate Vistaprint study cited by eMarketer found that only half of those with a site are currently tracking their&#8230; Continue reading on outspokenmedia.com (article by Lisa Barone)
]]></description>
			<content:encoded><![CDATA[<p><a href="http://outspokenmedia.com/small-business-marketing/small-business-need-a-web-site/"><img class="alignnone" title="Small Business Needs a Wibsite" src="http://outspokenmedia.com/wp-content/uploads/2009/12/iStock_000010015920XSmall.jpg" alt="" width="415" height="289" /></a></p>
<p><a href="http://outspokenmedia.com/small-business-marketing/small-business-need-a-web-site/"></a>eMarketer quoted an Ad-ology survey today that found that 46 percent of small business owners do not have a Web site in 2009. A separate Vistaprint study cited by eMarketer found that only half of those with a site are currently tracking their&#8230; <strong><a href="http://outspokenmedia.com/small-business-marketing/small-business-need-a-web-site/" target="_blank">Continue reading on outspokenmedia.com (article by Lisa Barone)</a></strong></p>
]]></content:encoded>
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		<title>Free Toolkit to Optimize your Website for Search</title>
		<link>http://www.brighttheory.com/blog/?p=13</link>
		<comments>http://www.brighttheory.com/blog/?p=13#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:13:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Free]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Toolkits]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=13</guid>
		<description><![CDATA[The FREE SEO Toolkit from Microsoft helps you improve the volume and quality of traffic to your Website from search engines like Bing and Google. Download and install it today with the Microsoft Web Platform Installer. Download here from Microsoft.com.
]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.microsoft.com/web/seo/default.aspx" target="_blank">FREE SEO Toolkit from Microsoft</a> helps you improve the volume and quality of traffic to your Website from search engines like Bing and Google. <a href="http://www.microsoft.com/web/seo/default.aspx" target="_blank">Download</a> and install it today with the Microsoft Web Platform Installer. Download <a href="http://www.microsoft.com/web/seo/default.aspx" target="_blank"><strong>here</strong></a> from Microsoft.com.</p>
]]></content:encoded>
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		<title>The History of the Internet in a Nutshell</title>
		<link>http://www.brighttheory.com/blog/?p=1</link>
		<comments>http://www.brighttheory.com/blog/?p=1#comments</comments>
		<pubDate>Fri, 18 Dec 2009 00:52:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brighttheory.com/blog/?p=1</guid>
		<description><![CDATA[If you’re reading this article, it’s likely that you spend a fair amount of time online. However, considering how much of an influence the Internet has in our daily lives, how many of us actually know the story of how it got its start?
Here’s a brief history of the Internet, including important dates, people, projects, [...]]]></description>
			<content:encoded><![CDATA[<p>If you’re reading this article, it’s likely that you spend a fair amount of time online. However, considering how much of an influence the Internet has in our daily lives, how many of us <em>actually</em> know the story of how it got its start?</p>
<p>Here’s a brief history of the Internet, including important dates, people, projects, sites, and other information that should give you at least a partial picture of what this thing we call the Internet really is, and where it came from.</p>
<p><a href="http://sixrevisions.com/resources/the-history-of-the-internet-in-a-nutshell/" target="_blank"><img class="alignnone" title="The History of the Internet" src="http://images.sixrevisions.com/2009/11/09-01_history_lead_image.jpg" alt="" width="550" height="250" /></a></p>
<p>While the complete history of the Internet could easily fill a few books, this article should familiarize you with key milestones and events related to the growth and evolution of the Internet between 1969 to 2009. <strong><a href="http://sixrevisions.com/resources/the-history-of-the-internet-in-a-nutshell/" target="_blank">Continue reading on sixrevisions.com (article by Cameron Chapman)</a></strong>.</p>
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